What is Ruby chocolate?

It’s the fourth type of chocolate after Dark, Milk and White. It’s a completely new taste and experience – a gift from mother nature.

The fourth type of chocolate

Ruby chocolate is the biggest innovation in chocolate in 80 years. It is the fourth type of chocolate after Dark, Milk and White chocolate. Ruby chocolate is made from the Ruby cocoa bean, it’s a completely new chocolate experience.

It has a unique taste: it’s neither bitter, nor milky, nor sweet. It’s Ruby, a delicious taste experience: a tension between fresh berry fruitiness and luscious smoothness.  Ruby chocolate is made from bean to bar without colors or berry flavours.


More than ten years ago a chocolate scientist discovered something during cocoa research activities which was not expected. Within the beans they have been sourcing for centuries, they supposedly found new unique attributes. To understand how they had awakened Mother Nature a nd develop a process to activate the naturally present precursors in the cocoa bean that are responsible for the flavor and color tone they had unlocked. 

Cocoa conditions

Cocoa beans are one of the most complex gifts we got from nature. Every day a group of scientists tries to unravel the puzzle of the three existing botanical cocoa beans. Every type of bean consists of about 20.000 molecules, which represents its DNA. This unravelling of the cocoa bean, the unique cocoa and chocolate processing to create a delicious product, and making it making it available across the world is something that can take many years. 

With the expertise and research that the Jacobs University conducted on the Ruby beans, the team was able to prove the presence and quantify this particular Ruby precursors. This was an important milestone because it made them understand which beans to use. Ruby cocoa beans can be found in Ecuador, Brazil and Ivory Coast.


Today, Ruby Chocolate is available in over 50 countries around the globe by more than 100 brands. This includes introductions of applications by global and local brands, and spectacular creations of chefs and artisans. Ruby Chocolate has become indispensable in many high-end restaurants, hotels, chocolatiers, ice-cream shops and supermarkets.

So who works with Ruby Chocolate? Think of iconic brands such as Nestle’s KitKat, Magnum and Nespresso. Impactful chains like Starbucks and Costa have come aboard and now serve Ruby frappuccinos. Even the queen of England’s favorite chocolatier Prestat and upmarket store Fortnum & Mason now enjoy Ruby. As does ChocoLove, Gourmet Chocolate Vosges, Turkish Food & Beverage Manufacturer Ulker, and Baci Perugina.

It started in 2015 when a new chocolate was being researched in China, the United States and the United Kingdom. When the results came in, the team recognized an innovative breakthrough. It was possibly the biggest discovery in chocolate history in the last eighty years. Two years later, Ruby Chocolate was revealed to a select crowd of experts and media during an exclusive launch event in Shanghai, China. In 2018, the novel chocolate hit the shelves in Japan and South Korea for the first time. 

cocoa with chocolate

Recognition for Ruby


Ruby in the news

Get inspiration from the latest recipes and articles about Ruby Chocolate across the world.



Find out what type of #rubylicious experiences people are sharing or share your voice too via #rubychocolate.